TAPS and Parallel 49 Create First China-Canada Collaboration

In craft beer’s never-ending quest to create something new and different, collaboration beers began as an expression of friendship and mutual respect between two or more brewers. For example, when I learned that the brewhouse from DIX BBQ & Brewery in Vancouver had been bought by the owners of Brassneck Brewery, I proposed to their brewer/co-owner, Conrad Gmoser, that he, Derrick Franche, and Tony Dewald do a brew together on the system they had each used.

So was born the Spirit of DIXmas Past IPA, a bold West Coast IPA that DIX was legendary for. Today, it is brewed at an annual gathering of the three brewers at Brassneck, timed to come out just before the Christmas holidays. Its release at Brassneck spawns an impromptu reunion of DIXheads, the hophead regulars who held their own New Orleans-style funeral wake when the Mark James Group brewpub closed.

These days, collaborations – like brewmasters dinners and tap takeovers – have become rather everyday. To make a statement, you need to come up with a unique angle, such as the Red Racer Across the Nation Collaboration for Canada’s 150th anniversary. This was a 12-pack of collaborations Central City’s brewer, Gary Lohin, made with one brewer from each province and territory in the country, which I shared at the China Craft Brewers Conference Industry Night in Shanghai in May. Continue reading

Advertisements

CBCE Set to Become China’s Premier Craft Beer Market Place

As China’s craft beer industry grows, the challenges affecting its development become increasingly apparent. Some craft breweries may be able to overcome several of these roadblocks individually, however, many are best addressed collectively.

Attending this year’s Craft Beer China Exhibition & Conference from May 17-19 in Shanghai, the excitement of China’s craft beer industry coming together was palpable. Demonstrating the outside interest in China’s craft beer market, Bob Pease, President & CEO of the US Brewers Association, set the tone for CBCE 2017 with his keynote address, “Craft Brewers: Sustaining Excellence and Growth”. Continue reading

Hong Kong’s Largest Craft Beer Celebration

Beertopia 2016 PosterAsia’s first craft brewery launched in Hong Kong in 1995 when I happened to be living there. Fast forward to 2012, the city still had only one craft brewery, despite the efforts of some enterprising individuals who saw the potential. Fortunately, when Canadian, Jonathan So, discovered the lack of craft beer events and a general apathy towards beer in Hong Kong, he decided to do something about it. He started the Beertopia festival.

When embarking on a venture, you never really know what will happen. Changing culture can be a long, drawn out process or it may happen overnight. Are people ready for it? Is what you’re offering attractive? Are you engaging people with the right messaging? Can what you’ve created be scaled up and leveraged to carry the change forward? Continue reading