The emergence of craft beer is, foremost, a reaction against the excessive dominance of mass-market lager. If one believes a state of harmony is achieved with the mean, then this is but a natural reaction to restore balance with a greater degree of diversity.
While local conditions and histories differ, this only affects the characteristics and pace of change, not the fact that the appeal of craft beer is growing around the world. We can see from examples in Canada and China, the similarities in how the development of craft beer not only transforms the business of brewing but also the culture of drinking. Continue reading