Getting Beyond China’s Mythical 1.4 Billion

In casual conversation with those who are interested in China’s craft beer market, it doesn’t take long before mention of China’s 1.4 billion population is made. One can take this as a pat euphemism for seeing the country as a lucrative business opportunity. It can also belie an ignorance that views the country as a monolith.

To attempt exporting on this basis alone would be to court failure. Not all of America is the same. Not all Americans are alike. The same is true of China. Sure there is a lot of capita, but what capita, where? Continue reading

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TAPS and Parallel 49 Create First China-Canada Collaboration

In craft beer’s never-ending quest to create something new and different, collaboration beers began as an expression of friendship and mutual respect between two or more brewers. For example, when I learned that the brewhouse from DIX BBQ & Brewery in Vancouver had been bought by the owners of Brassneck Brewery, I proposed to their brewer/co-owner, Conrad Gmoser, that he, Derrick Franche, and Tony Dewald do a brew together on the system they had each used.

So was born the Spirit of DIXmas Past IPA, a bold West Coast IPA that DIX was legendary for. Today, it is brewed at an annual gathering of the three brewers at Brassneck, timed to come out just before the Christmas holidays. Its release at Brassneck spawns an impromptu reunion of DIXheads, the hophead regulars who held their own New Orleans-style funeral wake when the Mark James Group brewpub closed.

These days, collaborations – like brewmasters dinners and tap takeovers – have become rather everyday. To make a statement, you need to come up with a unique angle, such as the Red Racer Across the Nation Collaboration for Canada’s 150th anniversary. This was a 12-pack of collaborations Central City’s brewer, Gary Lohin, made with one brewer from each province and territory in the country, which I shared at the China Craft Brewers Conference Industry Night in Shanghai in May. Continue reading

Hong Kong’s Largest Craft Beer Celebration

Beertopia 2016 PosterAsia’s first craft brewery launched in Hong Kong in 1995 when I happened to be living there. Fast forward to 2012, the city still had only one craft brewery, despite the efforts of some enterprising individuals who saw the potential. Fortunately, when Canadian, Jonathan So, discovered the lack of craft beer events and a general apathy towards beer in Hong Kong, he decided to do something about it. He started the Beertopia festival.

When embarking on a venture, you never really know what will happen. Changing culture can be a long, drawn out process or it may happen overnight. Are people ready for it? Is what you’re offering attractive? Are you engaging people with the right messaging? Can what you’ve created be scaled up and leveraged to carry the change forward? Continue reading