As China’s craft beer industry grows, the challenges affecting its development become increasingly apparent. Some craft breweries may be able to overcome several of these roadblocks individually, however, many are best addressed collectively.
Attending this year’s Craft Beer China Exhibition & Conference from May 17-19 in Shanghai, the excitement of China’s craft beer industry coming together was palpable. Demonstrating the outside interest in China’s craft beer market, Bob Pease, President & CEO of the US Brewers Association, set the tone for CBCE 2017 with his keynote address, “Craft Brewers: Sustaining Excellence and Growth”. Continue reading