Getting Beyond China’s Mythical 1.4 Billion

In casual conversation with those who are interested in China’s craft beer market, it doesn’t take long before mention of China’s 1.4 billion population is made. One can take this as a pat euphemism for seeing the country as a lucrative business opportunity. It can also belie an ignorance that views the country as a monolith.

To attempt exporting on this basis alone would be to court failure. Not all of America is the same. Not all Americans are alike. The same is true of China. Sure there is a lot of capita, but what capita, where? Continue reading

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Where This All Began

Guangzhou street scene.

Men play Go on a Guangzhou street in 1992.

I first visited China on January 25, 1992. It was also my first time visiting a communist country. Even though the Shenzhen Special Economic Zone had been in existence for nearly 10 years, a sense of unease sat in the pit of my stomach as my train plodded through the Guangdong countryside en route to Guangzhou from Hong Kong. I suppose part of it was the butterflies one may get when venturing outside your comfort zone. The other part likely came from the staff’s uniforms which reminded me of the power officialdom can bring to bear on the perceived wrongdoer, agitator, criminal, or spy. I was going to Red China!
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