Getting Beyond China’s Mythical 1.4 Billion

In casual conversation with those who are interested in China’s craft beer market, it doesn’t take long before mention of China’s 1.4 billion population is made. One can take this as a pat euphemism for seeing the country as a lucrative business opportunity. It can also belie an ignorance that views the country as a monolith.

To attempt exporting on this basis alone would be to court failure. Not all of America is the same. Not all Americans are alike. The same is true of China. Sure there is a lot of capita, but what capita, where? Continue reading

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Hong Kong’s Largest Craft Beer Celebration

Beertopia 2016 PosterAsia’s first craft brewery launched in Hong Kong in 1995 when I happened to be living there. Fast forward to 2012, the city still had only one craft brewery, despite the efforts of some enterprising individuals who saw the potential. Fortunately, when Canadian, Jonathan So, discovered the lack of craft beer events and a general apathy towards beer in Hong Kong, he decided to do something about it. He started the Beertopia festival.

When embarking on a venture, you never really know what will happen. Changing culture can be a long, drawn out process or it may happen overnight. Are people ready for it? Is what you’re offering attractive? Are you engaging people with the right messaging? Can what you’ve created be scaled up and leveraged to carry the change forward? Continue reading