Hong Kong’s Largest Craft Beer Celebration

Beertopia 2016 PosterAsia’s first craft brewery launched in Hong Kong in 1995 when I happened to be living there. Fast forward to 2012, the city still had only one craft brewery, despite the efforts of some enterprising individuals who saw the potential. Fortunately, when Canadian, Jonathan So, discovered the lack of craft beer events and a general apathy towards beer in Hong Kong, he decided to do something about it. He started the Beertopia festival.

When embarking on a venture, you never really know what will happen. Changing culture can be a long, drawn out process or it may happen overnight. Are people ready for it? Is what you’re offering attractive? Are you engaging people with the right messaging? Can what you’ve created be scaled up and leveraged to carry the change forward? Continue reading

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An Unexpected Turn

How to Drink Beer in Mandarin book cover.When I started planning the writing of The Great Hop Forward, I read that a successful Kickstarter campaign results from an audience built ahead of time. Therefore, the first thing I did was set up a Twitter account to do just that.

I like Twitter because I find it more conducive to establishing relationships than Facebook. I also like how Twitter allows you to create lists of those you follow in order to segment different audiences, communities, and information sources. And when you find suitable people or organizations to establish a relationship with, their followers are likely to be of interest to you, too, saving time hunting around for more followers.

To interest people in following you, you need to offer them something of value. My value proposition is to be the best information source in English for craft beer developments in China. I also want to encourage people to travel to China to experience the excitement of its economic and social transformation – craft beer being an interesting microcosm of that change. Continue reading